But Are Interaction Designers Part of Your Agency?
Micro-interactions are the everyday exchanges that we have with a product, brand and service. Each one, in and of itself, seems insignificant. But combined they define how we feel about a product, brand or service at a gut emotional level. In the case of Google, each time it helps us find what we are looking for, view a map, send an e-mail or connect with a friend, it deposits a positive impression in our memory banks.
Text by: David Armano
Full Article: http://adage.com/digitalnext/article?article_id=126579