segunda-feira, 14 de dezembro de 2009

Varoom: Expanded Content and Brilliant Imagery Illuminate Issue 11

Following the successful re-launch of issue 10, Varoom returns with another bold cover.

With the contiued expertise of Studio Fernando Gutierrez, issue 11 looks to carry on the trend of appealing to a much broader audience and still reflect the positioning of illustration, culture, society.

The New Wave Old Wave features some illustration legends including Seymour Chwast (founder of Push Pin Studios), Ralph Steadman (long-time Hunter S. Thompson collaborator) and Shirley Hughes (author of children's classic Alfie).

They discuss three significant pieces from a lifetime of work, and select a contemporary illustrator they keep an eye on.

Academic Des McCannon's From Folk Culture To Modern British explores how illustrators inspired by folk art are creating a new image of British Nationhood.

In The Hood Life, London Journalist Liz Farrelly visits Scottish illustrator Peter Arkle in his Lower East Side neighbourhood, and delivers an intimate portrait of an illustrator whose newspaper of his everyday life fuels a highly successful career creating work for clients such as The New York Times and Nike.


100 Posters That Can Say Something

Poster4Tomorrow, the international poster competition to promote freedom of expression, announced the opening on December 10th of 23 exhibitions worldwide.

The jury selected the best 100 posters of the 1834 entries they received.

Two marquee exhibitions will be held in Paris at Les Arts Decoratifs and in Milan at La Triennale museum, while other exhibitions will be held in: Ankara Beirut, Belgrade, Brussels, Buenos Aires, Cheonan, Derry, La Paz, Lima, Los Angeles, Marrakesh, Montreal, Quito, Seville, Stockholm, Vienna and many others.


Future Film Festival

The twelveth edition of Future Film Festival will focus on Stop Motion, with exhibitions, screenings and a round table.

Future Film Festival exists since 1999; every year it takes place in Bologna with a richer and more varied program.

The theme of the festival is animation and special effects featuring experimentation of new media and of new digital technologies.


quinta-feira, 3 de dezembro de 2009

Vancouver Police Department ERT Logomark and Campaign

Founded in 1987, the Vancouver Police Department's Emergency Response Team (ERT) is the police force's elite group of officers that deal with critical incidents and operations requiring specialised tactics and equipment. The current logo featured a dated firearm as the most dominant symbol, and sent the wrong message about who the ERT is as a team and what their role is in the Vancouver Police Department.

The new logo needed to be true to the values of the ERT, and forger a stronger connection to the logo's primary audience: ERT officers themselves, both past and present, as well as other members of the VPD. Its purpose is to stand as a "badge of honour" that directly connects them to their responsibilities, their vales and their beliefs."

See more:

Moscow International Biennale of Graphic Design announces Golden Bee

Moscow (Russian Federation) - Golden Bee - Moscow International Biennial of Graphic Design has announced the call for entries for the 2010 edition, endorsed by Icograda. Individuals and groups have until 15 April 2010 to submit their work for the Golden Bee 9 competition.

Golden Bee, organised in part by Icograda Professional Member, Academy of Graphic Design, has collected the best world achievements in graphic design since 1992. This year's event invites an unlimited number of submissions without participation fee in the following entry categories:

(A) Poster
All themes, types and genres of poster design

(B) Graphic Design and Music
CD, DVD, flyers, stickers and any other collateral design relating to the music industry

(C) Graphic Design and Religion
Books, magazines, booklets and any other graphic design works for religion

(D) Graphic Design and New Media
Multimedia, television and interactive graphics, video, animation, screen installations and any other innovative new media graphic design works

(E) Special project 'All Gold of the World'
Posters awarded Grands Prix, Golden Awards and First Prizes in the key international contests between 2000 and 2010

On 2 September 2010, at the Golden Bee 9 Awards Ceremony, a Golden Bee Grand Prix, Golden Bee Award Diplomas will be awarded for each category, as well as the Russian Academy of Fine Arts and Academy of Graphic Design Diplomas, Rodchenko Award, Golden BeeLoved Super Cup, IBCC Prize, etc.

The exhibition will be held at the Central House of Artists, from 25 August - 3 September 2010, coinciding with the International Jury Members Show, open lectures and other special projects and exhibitions taking place throughout August and September.

Find out more on the official event website:

quarta-feira, 2 de dezembro de 2009

HKDA Asia Design Awards 09 Awards Presentation Ceremony & Exhibition

On 30 November 2009, the Hong Kong Designers Association (HKDA) will host the Exhibition Opening and Awards Presentation Ceremony of the HKDA Asia Design Awards 09.

More than 2,000 entries submitted to the HKDA Asia Design Awards 09 from 40 destinations in the region including the Mainland China, Japan, Taiwan, Australia, Singapore, Malaysia, South Korea, Thailand and Hong Kong.

All the major awards will be announced in the Awards Presentation Ceremony and all the winning entries will be exhibited at the Low Block and High Block of Hong Kong City Hall until 4 December 2009.


Print in Motion: Print's Competition Dedicated to Motion Graphics

Print magazine is currently accepting entries into Print in Motion, a new competition entirely dedicated to motion graphics.

Entries may be submitted into several categories, including show packages, commercials, film titles, music videos, and non-commercial/animations.

All winning entries will be featured on Print website and will receive a special mention in an issue of Print.

Deadline for entries is December 15, 2009.


Helsinki Named World Design Capital 2012

Helsinki will be the World Design Capital of the year 2012.

The designation was announced by the International Council of Societies of Industrial Design (Icsid) at the Icsid World Design Congress 2009 in Singapore on November 25, 2009.

"This is a magnificent achievement for Helsinki.

It is an important recognition for us and our collaborator cities Espoo, Vantaa, Kauniainen and Lahti, as well as for all the participating organizations and individuals.

We have received a unique opportunity and will be taking every advantage of it," said Helsinki Mayor Jussi Pajunen, accepting the World Design Capital 2012 designation at the Icsid World Design Congress 2009.

The title of Helsinki's bid for the designation was Open Helsinki - Embedding Design in Life.

The concept expressed by the title will form the basis of Helsinki's ambitious program for the design year 2012.


quinta-feira, 26 de novembro de 2009

Call 2010 SEGD Design Awards

Washington, DC (United States) - Designers, fabricators, clients, and students have until 29 January 2010 to submit their work to the SEGD Design Awards program, organised by the Society for Environmental Graphic Design (SEGD). Thanks to a new online registration and submission system, entering the SEGD Design Awards program just got easier.

"Our new online registration system makes the SEGD Design Awards more accessible than ever to entrants around the world," says Leslie Gallery Dilworth, SEGD's chief executive officer. Allowing entrants to upload images, text, and other entry information in a flash, the online registration will eliminate delivery charges, lowering costs.

SEGD's annual design competition honors the best in environmental graphic design. Projects include dynamic environments, themed environments, wayfinding and signage, placemaking projects, mapping, public art, identity programs, architectural graphics, exhibits, and retail; also included are student work and un-built projects. Images of winning entries from previous years may be viewed on the Design Awards page at .

Program entries must be submitted no later than 29 January 2010; late entries will be accepted through 12 February 2010. The 2010 SEGD Design Awards jury will be chaired by Henry Beer, co-founder of CommArts.

Award winners will be announced at a presentation during SEGD's Annual Conference + Expo, to be held in Washington, DC, 2-5 June 2010.

Find out more and register your designs at: www.segd.orgg

For more information, please contact:

Ann Makowski
Society for Environmental Graphic Design
T: +1 202 638 5555

quarta-feira, 25 de novembro de 2009

Taiwan International Graphic Design Award winners announced

Hsichih City (Taiwan - Chinese Taipei) - The Taiwan International Graphic Design Award has announced the winners of the this year's Taiwan International Poster Design Award and Taiwan International CI Design Award. More than 1,750 design works were submitted from 41 different countries and regions for these two competitions.

The Taiwan International Poster Design Award is hosted by the Department of Commercial Affairs, MOEA, to promote Taiwan's commercial design and to continue the exchange and interaction between our commercial design services and the international world. This competition selects outstanding works of international standard to raise the visibility of Taiwan's design potential and broaden the horizon of Taiwan's design industry.

In order to promote Taiwan's comprehensive application of commercial design capabilities and to reflect the rising importance of corporate identity (CI), the Department of Commerce, MOEA, hosts the Taiwan International CI Design Award. Outstanding works of commercial value and international vision are selected to foster corporate recognition of CI, raise public awareness of design's potential and establish a model example in the design world.

On 26 September 2009, ten well-known local and international judges worked together to select the top works. Foreign guests include Markus Busges (Germany), Martin Woodtli (Switzerland), Freeman Lau (Hong Kong), Connie Birdsall (United States), Taku Satoh (Japan) and Carlo Giannasca (Australia). Local talents include Director of Arts of Y&P Design, Wenping Hsiao; Director of Operating Committee in BBDO Taiwan Advertising Co., Teddy Ho; Art Director of Lemon Yellow Design Company, Tsung-Hung Su; and Art Director of Feng Geh Image Design, Jeff Liao.

A total of 232 works were selected (27 award winners and 205 specially selected entries), covering four categories. Among this selection are the recipients of the Grand Prize, the Icograda Excellence Award, the JAGDA Excellence Award, special theme (focusing on the harmonious relationship between human and nature), free style (focusing on commercial and campaign use), CI and dynamic identity. A judge's special award and a Taiwan International CI Design-New Talent Award are also granted in addition to the Gold, Silver and Bronze awards.

See the complete list of winners online.

quarta-feira, 11 de novembro de 2009

Identity Essentials Submission Deadline Extended

The final round of submissions for Identity Essentials officially closed on November 1, but the authors are opening it back up exclusively for readers of Dexigner.

Written by Yang Kim and Kevin Budelmann, the new book from Rockport Publishers will outline the elements of a strong corporate identity.

Submit your work by November 11, 2009 for an opportunity to see it appear next to fantastic marks and identity programs by Pentagram UK, Samata Mason, Siegel + Gale, C2, Bunch, and more.

Like other titles from Rockport, Identity Essentials will reach an audience of professional designers, readers seeking high-level design information, and design do-it-yourselfers.

Publication is slated for fall 2010 with international distribution planned.


Moving Pictures: Symposium on Illustration and Motion

On Wednesday, November 11, the BFA Illustration program at Parsons The New School for Design will present Moving Pictures, a symposium exploring ideas of motion in illustration.

The evening will be divided into four presentations moderated by Lauren Redniss, New School illustration faculty member, author of Century Girl and the forthcoming Radioactive, An Atomic Love Story.

Redniss will talk about secret lives and invisibility.

A conversation between writers Jody Rosen, music critic for Slate, and Joel Smith, curator of photography at the Princeton University Art Museum, will consider real and imaginary map making: Rosen, through his research on "The Knowledge," the exhaustive, mind-bending geographical training required of London taxi drivers and Smith, through the work of legendary cartoonist Saul Steinberg, best known for his work in The New Yorker.

Richard McGuire, artist, musician and current fellow at the New York Public Library's Cullman Center for Scholars and Writers, will screen his recent film Fears of the Dark and give a sneak preview of his new book.

The event is free and open to the public.


HUGO Create: HUGO Man 15th Anniversary

2010 marks the 15th anniversary of the HUGO Man Fragrance.

Over the years, the HUGO Man Bottle has achieved iconic status since its creation in 1995.

To commemorate this important milestone, HUGO Fragrances is inviting designers, illustrators and photographers to participate in a special edition of the HUGO Create contest.

The entries should reflect your impressions and the emotional connections that you have with the HUGO Man bottle.

Participants should also incorporate "15" somewhere, but are free to express the number in any way or form they want.

The top 15 submissions will win 500$ cash and the visual of the round winner will be featured in i-D Magazine.

Deadline for this round is December 31, 2009 and winners will be announced on February 1, 2010.


segunda-feira, 19 de outubro de 2009

Branding 3.0

O Branding 3.0 é uma abordagem que estamos construindo de forma coletiva, estudando muito, compartilhando saberes, debatendo e formando nossa rede.

Acreditamos que a soma da investigação de branding, que traz aspectos sutis, intangíveis e emocionais, aos aspectos mais técnicos, hoje abordados de forma independente por consultorias de negócios e sustentabilidade, pode trazer uma análise muito mais completa e genuína para as marcas.

A idéia é colocar a lente econômica, social, cultural e ambiental para avaliar o posicionamento das marcas no atual paradigma de negócios e, num mergulho profundo, rever sua essência, seu propósito, sua razão de ser.

Depois de um grande diagnóstico, colocar a lente de cada marca, que é única, e reposicioná-la no novo paradigma de negócios, que precisa gerar valor sustentável para as pessoas, as empresas e o planeta.

Por seu caráter multidisciplinar, esse Branding 3.0 vai formar uma rede de pessoas, parcerias e saberes 100% adequados às necessidades de cada marca. Por seu caráter integrador, vai construir uma bússola e instrumentalizar os públicos estratégicos de cada marca, ajudando-os a serem muito mais eficazes e alinhados.

Cada marca vai encontrar seu caminho para o futuro, sem seguir as cartilhas verdes ou sociorresponsáveis, ao contrário, cheias de personalidade, trazendo seus melhores talentos e competências, sua potência essencial.

Muitas vezes, nossa grande inspiração virá da natureza, dos bionegócios, em que os ecossistemas são regidos pela lógica de que cada ser dá um pouco de si e recebe um pouco dos outros, gerando benefícios para todos.

Só assim teremos um futuro feito de diversidade, interdependência e relações ganha-ganha.

Texto de Fred Gelli

domingo, 18 de outubro de 2009

Good Design Awards 2009

Japan Industrial Design Promotion Organization (JIDPO) announced the results of the 2009 Good Design Awards on October 1.

Entries for this year opened on April 22 and received 2,952 applications.

As a result of first and second screening, 1034 items received Good Design Awards - including the Good Design Award Best 15 and other special awards.

Recipients of the Good Design Award Best 15 are selected as candidates for the Good Design Grand Award.

The winner of this year's Good Design Grand Award will be selected from among those 15, at the Awards Ceremony to be held on November 6.


sexta-feira, 9 de outubro de 2009

9th Brazilian Graphic Design Biennial

The 9th issue of the biggest graphic design event in South America features almost 300 design projects created in the last couple years by a wide range of Brazilian professionals, from big traditional agencies to recently graduated designers. Selected by some of the finest design professionals and scholars in Brazil, the projects are divided in 9 categories, from visual identity systems and packaging to posters and typeface design.

The 9th Brazilian Graphic Design Biennial will be exhibited during the 2009 Shanghai International Creative Industry Week from October 15th–21st (9am-5:30pm at 800 Changde Road, Building 3). During the weekend of October 17th/18th there will be English/Chinese/Portuguese (at 11am and 3pm) free guided tours to the exhibition by Brazilian graphic designers.

On Monday October 19th 6-8pm, Raffles Design Institute – Shanghai (Donghua University – RDI Main Building – 1882 West Yan An Road) will host two lectures of the Biennial programme: Taschen Books editor Julius Wiedemann will present a lecture on “Visual Communication & Technology”, followed by Digital Communication Ph.D. Luli Radfahrer, who will talk about innovation in the digital culture in his “Fluid Mechanics: Design in the elastic environment” presentation.

After Shanghai, the exhibition travels to Beijing to be part of the Icograda World Congress, in the 4th Floor Gallery, Building 7 of CAFA – Central Academy of Fine Arts from October 26th–30th. The DINGBATS BRASIL exhibition (which was in Shanghai from May to July 2009) will also be displayed at the same location, before traveling to Hong Kong, Macau and Vietnam.


quinta-feira, 8 de outubro de 2009

Positive Posters

Positive Posters (PP) is an international poster design competition for graphic design students, professionals and illustrators that aims to connect design and community. Melbourne will be covered top to toe with the winning poster in Feb 2010 following a huge exhibition night at Rooftop Bar, 11 November 2009. This bi-annual competition will spark a movement that will bridge borders and promote positive thought in places that need it most.


quinta-feira, 1 de outubro de 2009

Young Package 2010

The 15th anniversary is celebrated by brand new pages of the competition, brand new graphics and brand new challanges for young designers. Come with us on a wicked ride through the world of packaging! Try to create a package for sweets or a comic-book heroine out of a box. For more information see section „About competition“.


Design per

Settimana Internazionale della Grafica
Editoria, Ambiente, Nuovi linguaggi, Impresa.
Campi e pratiche del progetto di comunicazione visiva.

Conferenze, tavole rotonde, mostre, incontri, seminari,
workshop, studi aperti, passeggiate tipografiche, proiezioni...
Napoli 6 - 11 ottobre 2009



In response to contemporary design phenomena as a well as other global issues, the 2009 Taiwan International Design Competition will be operating under the theme of 'Restore'. Through this theme the competition hopes to explore design as a tool to create new opportunities and restore the world back to its prosperous state.


terça-feira, 29 de setembro de 2009

A Better World by Design 2009

Now in its second year, A Better World by Design brings together a global community of innovators to Providence, Rhode Island to reach across disciplines and unite under a common goal - to make a better world.

The student-run, student-created conference is working to create connections and catalyze projects and interactions to reshape the world we live in through the amazing power of integrative thinking and design.

Over three days, you will experience our speaker sessions, panel discussions, hands-on workshops, and evening social events, linking hundreds of enthusiastic, motivated young people with individuals and companies who have already made, and are continuing to make, their impact on the world.

The guests include architects, industrial designers, engineers, artists, educators, authors, scientists, graphic designers and entrepreneurs.


segunda-feira, 28 de setembro de 2009

Fourth Annual National Design Week

Launched in 2006, National Design Week is an education initiative offering free admission for all museum visitors and hosting a series of public programs surrounding the National Design Awards.

During its National Design Week, held from Oct. 18-24, the Cooper-Hewitt museum will offer free admission, sponsored by Target, along with a series of public programs and a range of online resources for students, teachers, design professionals, and the general public to celebrate the important role that design plays in all aspects of daily life.


First Ever European Design Day

The Design Council has welcomed the first European Design Day - October 1, 2009, organised by the Bureau of European Design Associations (BEDA), and is calling on European nations to work more closely together to improve, harmonise and share information on their design industries.

The aim of the European Design Day is to highlight the important role of design in driving innovation in European business, and to campaign for the inclusion of design in the European Commission's innovation agenda and policy-making.

"We welcome European Design Day and will continue working with BEDA on ensuring design is embedded in innovation policy at European level," said David Kester, Chief Executive of the Design Council.

"The key to this will be more collaboration on research projects that can help inform policy making and ultimately boost investment in design.

Governments around the world are increasingly turning to creativity and innovation to help renew economic growth.

Design has a major role to play in these efforts - and countries who measure their design capabilities will be able to develop the policies that best support creativity."


Portland Architecture and Design Festival 2009

Portland Architecture + Design Festival is a month-long festival for the entire city, from design enthusiasts to design professionals, policy makers to homemakers, students to senior citizens.

Events will include walking and bike tours, film screenings, lectures, art exhibitions and other design events.

The Portland Architecture + Design Festival, A+D:09 is presented by the American Institute of Architects Portland Chapter and the Center for Architecture, in collaboration with many of Portland's finest arts and culture organizations.


Dutch Design Week 2009

From 17 through 25 October 2009, Dutch Design Week (DDW) will be, for the eighth time, the platform for both up-and-coming and established designers.

DDW has over the years developed into the largest design event in the Netherlands.

With 60 locations, 263 events, and around 80,000 visitors in 2008, Eindhoven will for one week turn into a jungle of design activities.

With a nomination for "World Design Capital 2012" in mind, Dutch Design Week presents a wide range of design.

More than 1500 designers from home and abroad display their work in the field of industrial design, concept design, graphic design, textiles & fashion, spatial design, food design, and design management & trends.

From process to product and from industrial design to conceptual design.

The transfer of knowledge and information taking place during Dutch Design Week ensures the development of a sustainable connection between the audience, companies, and designers.

Among the DDW participants are established bureaus, high-profile designers, talented newcomers, and recently graduated designers.

This nine-day event hosts numerous lectures, workshops, openings, product launches, seminars and exhibitions such as Graduation Galleries of Design Academy Eindhoven and the Dutch Design Awards ceremony.


sexta-feira, 25 de setembro de 2009

Five reasons not to have a green brand—and why those reasons are wrong

By: Russ Meyer - Chief Strategy Officer

Every day another study is published about some aspect of environmental sustainability. As more facts emerge on this quickly evolving topic, many assumptions held by executives about going green are being challenged. Several of the most widespread myths about green brands can be refuted with recent data from Landor’s 2009 ImagePower® Green Brands Survey, as well as data from other current research. By continuing to believe in outdated myths, corporate executives are missing opportunities to generate top- and bottom-line growth, competitive advantage, and long-term brand differentiation. With these recent findings, marketers and sustainability champions can break through common myths that may be keeping their companies from developing green brands and becoming green leaders.

Myth 1: There’s a limited market for green products.
We’ve all heard it before: Green products may appeal to Birkenstock-wearing ex-hippie types, but Middle America has little interest in going green. Perhaps the most deeply ingrained belief, this myth is also the most inaccurate. Our Green Brands Survey has been tracking consumer perceptions and profiles since 2006 and indicates that there are very few demographic differences in the green consumer across the United States. Whether comparing income, age, education, or geographic location, the green consumer looks surprisingly similar and is as likely to be found in Dallas, Detroit, or Denver (to say nothing of Qingdao or Mumbai) as in Berkeley or Boston.1

We do find psychographic differences among consumers interested in buying green products and have used that information to distinguish five simple customer segments. “Green” consumers differ primarily in their regard for green products and their desire to live sustainably—from the Bright Greens (those doing everything they can to have a positive long-term impact on the environment) to the Dull Greens (those making minimal effort to support environmental change). Taken together, the top two segments (Bright Greens and Green Motivateds) comprise almost 50 percent of the U.S. population.2

In addition, our surveys have consistently indicated that this large mainstream U.S. segment is willing to spend more for green products and services. In our 2009 study, almost 50 percent of consumers surveyed said they were planning to spend the same amount or more on green brands in the next 12 months, despite the ongoing global financial crisis. Of those planning to spend more in the coming year, most predicted they would spend between 10 and 30 percent more on green products.3

This sizeable market only increases when we look at its global potential. In the United States and European countries (United Kingdom, France, Germany) surveyed in 2009, between 30 and 40 percent of consumers plan to spend more on green products next year. In the fast-growing economies of Brazil, India, and China, the percentage of consumers indicating they were planning to spend more next year ranged from an astounding 73 to 78 percent.4

Undeniably, there is a growing interest in green products in the United States and as much, if not more, interest in green products in countries outside the United States. Questioning whether there is interest in, or a market for, green products is a myth that executives need to retire immediately.

Myth 2: Even if they’re interested in “saving the planet,” consumers won’t pay a premium for green products.
One kernel of truth to this myth is that consumers are generally not willing to pay to “save the planet.” Most consumers believe that is the purview of governments, NGOs, and large, multinational corporations. So brands that try to appeal to consumers with a “save the world” message are not likely to connect with the average consumer.

Where consumers do feel personally responsible and demonstrate their commitment is in cleaning up their immediate vicinities: towns, neighborhoods, and homes. Because of this, it is not surprising that our study showed that the market categories perceived to be greenest were food, home cleaning, and personal care. Consumers also expressed the greatest intent to purchase green products in these categories. So the first step to convincing consumers to buy green products is to craft a story about their tangible, local benefits rather than claiming an abstract global vision.

Another critical component to getting consumers to purchase green products is to demonstrate their relevance—why the product is what the consumer is looking for. In all the countries surveyed this year, we found consumers refusing to compromise—they demanded product value, return for their money, knowledge that the product is coming from an environmentally aware company, and that it works as well as its non-green competitor.

In the past, consumers had to make a conscious trade-off to live a green lifestyle. Green products were often better for the environment, but not as efficacious as non-green products. Today, success will go to brands that perform well and are environmentally friendly. There is no need for trade-offs. One need only look at Clorox’s $100 million Green Works brand to see how successful one can be when you get that formula right.5

Myth 3: Retailers aren’t on board.
We often hear that retailers are holding back companies and brands: Companies would be greener if they could be, but retailers aren’t on board with being green or selling green products. This myth is easy to dispel for two compelling reasons: (1) Even retailers are increasingly embracing the business advantage of sustainability; (2) retailers want to stock products that consumers want to buy.

A recent survey of retailers by Retail Systems Research and the Retail Industry Leaders Associations found that 48 percent of retailers believe sustainability to be of strategic importance to their enterprises for multiple reasons. Benefits include efficiency gains from limiting energy use and reducing fossil fuel consumption to significant increases in favorable brand perception, citing “brand image to consumers” and “being responsible to the communities in which they operate” as two examples.6 In fact, Walmart’s focus on sustainability over the last few years has raised its profile in our own survey. Walmart is now consistently ranked by U.S. consumers near the top of our list of green brands.7

Consumers are interested in green products when companies demonstrate concern for the environment and when a product’s performance is worth the cost. In this year’s survey, we saw for the first time among consumers in the United States and Europe an increased concern about the cost of green—buying green products was sometimes seen as “too expensive.”8 This is likely due to the global economic crisis.

In contrast, the biggest challenge to consumers in the emerging markets of India, China, and Brazil was not price related. Instead, consumers in those countries complained about the lack of selection and availability of green products in their markets.9 In all three countries, the desire for green products and services far exceeded their availability (or at least, the perception of their availability). Clearly, retailers can take advantage of consumer demand by increasing the number of green products on their shelves.

Myth 4: Being a green company means more expense with no return.
This is perhaps the most widely held belief and one of the hardest to dispel, but current information suggests putting this myth to rest. Recent benchmarking studies confirm that best-in-class sustainable companies are gaining bottom-line benefits from reductions in energy, facilities, materials, and transportation costs.10 By finding and exploiting alternatives that are more efficient and ecofriendly, these early movers are gaining both a financial and perceptual advantage over their peers. Increasingly, firms that lag behind their competitors in wringing out inefficiencies in supply and manufacturing chains will be at a disadvantage in the marketplace, and may even be punished for it.

Cost savings and efficiencies are the business benefits that seem to be receiving the most attention during this economic crisis. GE has achieved $100 million in energy savings from its internal greenhouse gas reduction program11, and Walmart’s initiative to reduce packaging by 5 percent by 2015 will save it an estimated $3 billion in transportation costs.12 You need only visit the WasteWise Program at the EPA website to find stories from for-profits and nonprofits about saving millions of dollars each year strictly in waste management and reduction.

Sustainability can also provide top-line benefits beyond initial product sales. Data from the Natural Marketing Institute’s LOHAS Consumer Trends Database in 2007 indicates that knowing a company is mindful of its impact on the environment and society makes consumers more likely to buy its products and increases loyalty in more than 50 percent of the population.13 As far back as 2001, SustainAbility, a strategy consultancy, found a strong correlation between a business’ sustainable development and a company’s brand and reputation.14 And analysis of consumer responses from our own 2009 ImagePower Green Brands Survey finds a correlation between a brand’s score on “environmentally conscious” and other key brand attributes, such as “offers good value,” “is trustworthy,” “cares about customers,” and “is best in its category.” Apparently, being seen as an environmentally conscious company and brand has a halo effect with consumers regarding both the reputation of the company and the brands it markets.15

Myth 5: Communicating our sustainability efforts exposes us to claims of being greenwashers.
This should be one of the last myths you worry about overturning. Only after tackling the first four do you earn the right to worry about how your green initiatives are shared with the public. Focusing solely on marketing communications without understanding your customers and creating differentiated and relevant products, without partnering with retailers and taking the steps to become a green company—all means you could indeed be accused of greenwashing.

It’s a natural tendency in marketing to want to put the best possible spin on a company’s activities and products, to get the message out a little ahead of the reality. In the case of green brands and sustainability, that tendency must be resisted. Overstating or enhancing the business reality strictly for marketing purposes will likely expose the brand and the company to charges of greenwashing.

When your sustainability initiatives are well underway and you are ready to start talking about them, one of the first places to do so is with your own employees. A recent Capstrat Public Policy Polling survey indicated that 24 percent of employees knew their companies had made sustainability a top priority in business decisions, but only 17 percent said that their employers frequently talked to them about these efforts.16 Employees can be a rich source of ideas for improving processes and developing new green products—do not neglect the easy step of enlisting their help by sharing your firm’s goals.

Increasingly, consumers are making the connection between the green products they buy and the actions of the companies who sell them. Our 2009 Green Brands Survey confirms this. When asked how important it was that the companies creating green products were also environmentally friendly, consumers overwhelmingly agreed: Seventy-seven percent of U.S., U.K., and German consumers, and 97 percent of Indian and Chinese consumers believe it is important. But we’ve noticed an interesting countertrend—companies and brands are so concerned about being labeled “greenwashers,” they resist communicating anything about their intentions or actions around sustainability.

Clearly, green products will only gain credibility if their companies take steps toward implementing greater sustainability measures—and communicate those efforts to consumers.

Five steps to greening your brand and business
Here are five critical steps for developing your company’s sustainability efforts:

1.Create a plan; set realistic goals.
2.Understand your consumer deeply in order to create green products and services that will be relevant and differentiated.
3.Partner with suppliers and retailers to ensure you can provide a green offer from start to finish.
4.Benchmark your starting point, define clear metrics to measure improvement, and report on successes and failures in achieving your goals.
5.Always market with accuracy, authenticity, and transparency. Assume someone will check your facts.
Consumers are looking for and buying green products in ever-increasing numbers. And companies around the globe are finding they can gain an edge over competitors by developing green products and becoming greener companies. If your company can dispel these five green myths and move toward greening your brand, you too can enjoy business and brand advantages from sustainability.

The ImagePower® Green Brands Survey is conducted annually to gauge consumer perceptions of the “green market” around the world. Research was conducted by Cohn & Wolfe, Esty Environmental Partners, Landor Associates, and Penn, Schoen & Berland Associates. This year, 5,756 participants from seven countries (Brazil, China, France, India, Germany, U.K., and U.S.) were interviewed online between 4 May and 13 June 2009. In Brazil, India, and China research was limited to tier-one cities. Only individuals aged 18 and over were included, and respondents rated only those brands with which they were familiar. Margin of error is +/- 3.1% in the U.K. and U.S. and +/- 3.6% in the remaining five countries.


sexta-feira, 11 de setembro de 2009

Deadline for the 4th Annual Green Awards Fast Approaching

The entry deadline on 18th September is fast approaching for the 4th Annual Green Awards to recognise creativity in promoting sustainability.

The awards, now firmly recognised on the eco calendar as the leading industry awards for sustainability in marketing and communications were established to reward any organisation or individual communicating their sustainability in a creative, engaging and original way.

And of course entrants must also be able to demonstrate the positive impact of their campaigns.

The awards set out to illustrate the crucial role that needs to be played by communications in informing people about green issues, products and lifestyle choices.

The 2009 judging panel will consider design and media along with sustainability of approach and messaging.


Vienna Design Week 2009

The Vienna Design Week is an annual eleven-day design festival in October showcasing a whole range of product, furniture, industrial, graphic and experimental design events in collaboration with local partners and institutions as well as upcoming international designers.

The event includes Arik Levy with Swarovski Crystal Palace and new products by Michael Young alongside numerous other highlights.


Art & Copy: The Film

Art & Copy is a powerful new film about advertising and inspiration.

Directed by Doug Pray, it reveals the work and wisdom of some of the most influential advertising creatives of our time - people who've profoundly impacted our culture, yet are virtually unknown outside their industry.

Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents.

They managed to grab the attention of millions and truly move them.

Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.


quinta-feira, 3 de setembro de 2009


About the design :
Presented in collaboration with UNICEF Japan, and the International Design Center NAGOYA, the production process served as an opportunity for participating ad creators to become reacquainted with the threat of HIV and AIDS, to deepen their understanding of UNICEF activities, and to gain insight into new possibilities of expression for the common good. We hope that attending this exhibition will serve as an opportunity for all of us to hear that message and to unite in the fight against HIV and AIDS. Read more >>

Client: Organization of Advertising Creation (OAC), IDCN Nagoya, CG Design,Tenth International Biennial of the Poster in Mexico
Design firm: acertodiseño
Dimensions: 60 x 90 cm
Copyright: 2008

About the designer
Born in Mexico City, Mexico, Luis Yañez Sandoval graduated from The Escuela de Comunicacion Visual Ansel Adams with a degree in Producer Comunication Media. Since 1991 he has been involved with various aspects of retail design: making corporate identity, merchandising, signage, advertising and point of purchase displays for department stores like Sears Roebuck, Wal-Mart, El Palacio de Hierro and Grupo Elektra, Soriana, etc.

Currently he works for Industries Kola Loka (glue) in the marketing department as a graphic designer. After hours he is a freelancer at his own studio (Zelig+Design) where he develops client and personal projects.


David Gibson: "Finding the Hidden Logic"

Two Twelve's co-founder, David Gibson, embraces a user-centered approach to helping people through complex environments. In an interview with the Society for Environmental Graphic Design, David looks at his approach to wayfinding and design, based on his past education, experiences and interests.2009 SEGD Fellow David Gibson, co-founder and managing principal of Two Twelve, is internationally respected for his thoughtful, user-centered approach to information design. In his new book, The Wayfinding Handbook: Information Design for Public Places, David shares his insights about finding the "hidden logic" in complex wayfinding situations.

An educator and advocate of the value of design for the public good, David has lectured at universities and design events worldwide. Within the past year he has been featured in The New York Times and Metropolis magazine, and well as on BusinessWeek's Innovation and Design Channel. He is a two-time past president and board member of SEGD and also served on AIGA's national board.

When did you first discover design?
I was 17 when Expo67 was held in my hometown of Montreal. It turned me on to this whole new world of creating special places using color, image, type, graphics, and media. I was dazzled by the work of people like Moshe Safdie, Buckminster Fuller, and Chermayeff and Geismar. I had a resident passport to this World's Fair and must have gone 50 times.


quarta-feira, 2 de setembro de 2009

Winners of the AIGA Center for Cross-Cultural Design Competition

AIGA Center for Cross-Cultural Design (AIGA/XCD) has announced the winners of its first "Celebrating the Role of Culture in Design" Competition.

AIGA Center for Cross-Cultural Design is an AIGA National Chapter established to foster greater communication between designers across cultures, as well as a better understanding of the interwoven experience of design and culture in our lives.


British Book Design and Production Awards 2009 Shortlist

The BPIF, Oxford Brookes University and The Publishers Association announced the shortlist for the British Book Design and Production Awards 2009.

Winners will be unveiled on Thursday 29 October at the Royal Lancaster Hotel in London.


SEGD Design Awards Go Online with 2010 Program

SEGD, the Society for Environmental Graphic Design, announced that the annual SEGD Design Awards Program will be accessible online for the first time in the 20-plus-year history of the program.

More than 1,600 SEGD members work in the planning, design, fabrication, and implementation of communications in the built environment.

The annual SEGD Design Awards Program recognizes the best in environmental graphic design; by bringing the program online, SEGD can offer those members-and non-members- the opportunity to participate and demonstrate excellence.

"Taking our awards online will significantly improve the submission process for entrants and responds to the many requests we've had to streamline and update the process," says Leslie Gallery Dilworth, CEO of SEGD.

"Additionally, it will allow us to showcase not only the winners, but also all the entries, in new ways."

The deadline for submissions to the 2010 SEGD Design Awards Program is January 29, 2010; the late deadline is February 12, 2010.

The entry materials and website will go live in early October 2009.


quinta-feira, 27 de agosto de 2009

100 best posters 08 – Germany, Austria, Switzerland

An exhibition of 100 Beste Plakate e.V., Berlin in cooperation with the Deutsche Plakat Museum and with the red dot design museum, Essen

From 28 August to 27 September 2009 the red dot design museum will present the exhibition “100 best posters 08 – Germany, Austria, Switzerland” and thus the results of the competition with the same name held by the association “100 Beste Plakate e.V.”. The 100 winning posters, which were selected by a jury of six from the 1,521 submitted entries, present the most current trends of contemporary poster design from Germany, Austria, and Switzerland. The wide spectrum of designs with regards to styles, techniques and subjects, was staged in the unusual exhibition concept of an interdisciplinary study project of the University of Applied Sciences Potsdam under the direction of Nauka Kirschner and Prof. Hermann Weizenegger. The organiser is the Deutsche Plakat Museum (German poster museum) at the Folkwang Museum, Essen, in co-operation with the association “100 Beste Plakate e.V.”, Berlin. The exhibition opening will take place on 27 August 2009 at 6:00 pm at the red dot design museum on the Zollverein world cultural heritage site.

A poster is regarded as an effective, demonstrative, and immediate means of communication. With a stylised design language the exhibition thus uses the visual image of a demonstration. The posters are presented on so-called “lollipops”, which are placards typically seen at demonstrations, and the room installation brings across the vivid character in a dynamic way.

Members of the jury chaired by Bastian Abry and Dimitri Broquard, Zurich, which was in session on 26 and 27 February 2009, were Cordula Alessandri, Vienna, Prof. Georg Barber, Berlin, Dr. Anita Kühnel, Berlin, and Christian Lagé, Berlin.

Besides the presentation of the 100 best posters 08 in Berlin, the red dot design museum in Essen will be the second stop of the exhibition before it will be on show in Lucerne and Vienna at the end of the year.

red dot design museum
Zeche Zollverein
Gelsenkirchener Straße 181
45309 Essen, Germany

Opening hours:
Tuesday to Thursday: 11 am to 6 pm
Friday to Sunday and public holidays: 11 am to 8 pm

Admission fees:
8 euros per person; concessions 3 euros

For further information as well as images to download visit and .

segunda-feira, 24 de agosto de 2009

Big Picture Design Challenge

Call for entries: Big Picture Design Challenge
Melbourne (Australia) - The Design Institute of Australia, in partnership with McDonald's, invites Australia's and New Zealand's best young designers to submit entries into the inaugural Big Picture Design Challenge, recently endorsed by Icograda. This is a unique opportunity and platform for Australia's and New Zealand's design students and recent graduates to showcase their designs.

There have been big changes at McDonald's recently - from new menu ranges to re-designed restaurants. This competition gives design students and recent graduates the chance to get in on the action and showcase their talent.

The challenge: Design outstanding images destined for any surface or area at McDonald's restaurants, which define and promote Australia's and New Zealand's diversity.

The opportunity: See your designs in McDonald's restaurants. $4,000 in cash prizes to be won!

For over 35 years, McDonald's has been a part of the fabric of Australian society with over two thirds of stores owned and operated by small business people. In recent years, McDonald's Australia and New Zealand has taken a contemporary approach to refurbishing its restaurants with the help of the region's best designers. Architecture and interior design featuring photography and illustrative graphics have become an integral part of communicating McDonald's brand and providing unique and interesting environments for their customers.

Through a partnership between the DIA and McDonald's, the Big Picture Design Challenge will provide a unique opportunity and platform for young designers.

The entry period will run from 10 August - 12 October 2009.


sexta-feira, 21 de agosto de 2009

Earth = Heart Poster

Designer: Kuribayashi, Takayuki
Member of: JAGDA, Japan

About the design
This poster series, created as an independent production, is a vision of the ecological poster. EARTH=HEART is composed of the same spelling.

A word from the designer: "I do believe that each one of us should be more interested in global environment concerns. We have the obligation to leave this wonderful global environment behind us. Let's think about it seriously, each one of us, and value neighbouring nature and living things."


terça-feira, 18 de agosto de 2009

Lahti Poster Biennial 2009

An unparallel amount of entries was submitted for the 17th International Lahti Poster Biennial. Nearly 2 600 posters from as many as 49 countries from all over the world were offered for this year's exhibition, which exceeded the number of posters submitted for the 2007 event by more than 1 000. The great number of posters sent from Iran, China, Taiwan, Japan and Poland and their high general standard is worth noticing. New participating countries include New Zealand and United Arab Emirates. Especially young graphic designers from various parts of the world have taken a great interest in the category of environmental posters. On the other hand, the number of commercial posters offered for the show has decreased compared with previous biennial exhibitions.

The competition committee of the Lahti Poster Biennial has chosen 252 posters to be displayed in the exhibition. The criteria emphasized in the selection process included topicality, high-quality visual design, seeking new ways of expression and multicultural tendencies, which have always been central issues in Lahti Poster Biennial.

The 17th International Lahti Poster Biennial will be organized by Poster Museum, Lahti, Grafia ry and Poster Friends 14 June - 27 September 2009 at Lahti Art Museum. There are two categories in the exhibition. The general category includes social and ideological posters, commercial posters and cultural posters. In addition, there is a special category for environmental posters in the exhibition.

Michal Batory from France, Vladimir Chaika from Russia, Bruno Monguzzi from Switzerland, Antti Raudaskoski from Finland and David Tartakover from Israel have been invited as members of the International Jury selecting the prize winning posters. Grand Prix, Grafia Prix, Lauri Tarasti prize, 2nd Prize and certificates of honour will be granted in the exhibition.


segunda-feira, 17 de agosto de 2009

Winner of Greenpeace Design Awards 2009

Greenpeace and the University of South Australia announced the winner of the Greenpeace Design Awards 2009.

The winner is Sam Dickson whose design was chosen from over 1,500 entries.

In second place was Denis Popenkov, and third place was Spencer Harrison.

Greenpeace Head of Fundraising Chris Washington-Sare said, "On behalf of Greenpeace and the panel of judges, I'd like to congratulate the winner and two finalists for their excellent designs.

"Creation and innovation are very important in environmental campaigning, and we were pleased to collaborate with the international creative community on the Greenpeace Design Awards.

"Thanks to everyone who entered the awards and for your dedication, hard work and talent," he said.

The entries were assessed by an expert panel of judges working in the fields of graphic design, illustration, photography, visual communication and trend navigation.

Greenpeace was also represented on the panel.

Hosted by Greenpeace Australia Pacific in conjunction with UniLife Inc. and the University of South Australia, the international awards were created to help raise awareness of environmental issues through innovation and creativity.

The brief was to design a poster that delivers the message "Be a Part of the Action," in recognition of the role of peaceful direct action in Greenpeace campaigns.

Over 1,500 people entered from 77 countries worldwide.


2009 REBRAND 100® Global Awards Winning Brands

The full listing of 2009 REBRAND 100 winning brands is below. Scroll to view alphabetical list by category.


2010 Rebrand 100 Global Awards

The Rebrand 100 Global Awards is the only highly respected and coveted global awards of its kind.

Businesses, brand strategists, and various organizations have come to value knowing they are among the best in the world when it comes to effectively meeting strategic goals and forging strong connections and loyalty among their targets.

Participants must include before and after examples of their work with a summary write-up on the industry setting, challenge, strategy and results achieved.

Eligibility includes work done anywhere in the world launched between January 2007 and September 2009.

The rebrand could have been an enterprise-wide initiative, a single component of a brand or for a brand extension.

Entries submitted could be from in-house corporate professionals, design firms, clients, architects, business strategists, advertising agencies, non-profit organizations, and government agencies.

Deadline for entries is September 23, 2009 (late entry with late fee is October 7, 2009).

sexta-feira, 14 de agosto de 2009

76 designers for 76 years. Tribute to Shigeo Fukuda

Durante a III Bienal Internacional de Posters na Bolívia, (19.11/03.12.2009), foi feito uma homenagem ao designer gráfico japonês Shigeo Fukuda, onde foram convidados 76 designers consagrados pelo mundo a criarem posters em homenagem aos seus 76 anos de idade.
A exposição online pode ser vista aqui:

quinta-feira, 13 de agosto de 2009

Milton Glaser's SVA: a Legacy of Graphic Design

School of Visual Arts (SVA) presents "Milton Glaser's SVA: A Legacy of Graphic Design," a 50-year retrospective of nearly 100 works created by the legendary designer for the College, where he has been on the faculty since 1960 and currently serves as acting chairman.

The exhibition will include the original artwork for the iconic posters seen by generations of New Yorkers as part of SVA's ongoing subway campaign, preparatory sketches that will be on public view for the first time, and rare printed pieces like the 1963 announcement for the course Glaser taught at SVA with the late art director Henry Wolf.

The exhibition is curated by Steven Heller, design historian and co-chair of the MFA Design Department, and Mirko Ilic, designer and faculty member in the MFA Illustration as Visual Essay Department.

Beth Kleber, SVA's archivist, researched and compiled the works in the exhibition, which is designed by Francis Di Tommaso, director of the Visual Arts Gallery.

"Milton Glaser's SVA: A Legacy of Graphic Design" will be on view at the Visual Arts Gallery, 601 West 26 Street, New York City, from August 31 - September 26, 2009.

To many, Milton Glaser is synonymous with American graphic design.

He co-founded the revolutionary Pushpin Studios in 1954, founded New York magazine with Clay Felker in 1968, established Milton Glaser, Inc. in 1974, and designed the famous "I LOVE NY" campaign in 1977.


Illustrative Berlin 2009

Paris, Zurich and now Berlin: ILLUSTRATIVE 2009 will return to the creative capital to celebrate the cutting-edge works of contemporary graphic art for the fifth time around. From the 16th of October to the 1st of November, works ranging from drawing, graphic prints, painting and monumental mural collages to graphically inspired 3D-illustrations, book art and animation will be show. With more than 60 artists from all across the world, ILUSTRATIVE brings together an inspiring cornucopia of visual contemporary culture ih the Villa Elisabeth located in he heart of Berlin.

sexta-feira, 7 de agosto de 2009

World Design Capital 2012 Shortlisted Cities Announced

Following deliberations on 17 July 2009, the International Council of Societies of Industrial Design (Icsid) announced today on behalf of the members of the WDC Jury that the City of Eindhoven (The Netherlands) and the City of Helsinki (Finland) have been selected for the shortlist of cities that will move on to the next round of evaluation in the hopes of becoming World Design Capital in 2012.The World Design Capital (WDC) is a biennial designation appointed to cities based on their accomplishments and commitment to design as an effective tool for social, cultural and economic development.Upon careful consideration, these two applications were retained based on their ability to demonstrate their relevancy to the WDC mission and vision.The evaluation for the WDC designation is founded on a comprehensive assessment process spanning a five-month review and deliberation period, during which time, applicants were requested to demonstrate evidence of their strengths in the following areas: Design, Programming, Infrastructure and Financing.Within the context of design, cities are evaluated on a multidisciplinary representation of design industries, the establishment of educational institutions where design programmes are available, as well as the existence of professional designers working within the city.

e-Design Congress in Lisbon

Centro Portugues de Design (Portuguese Design Centre) and the National and European Observatory of Design Higher Education are hosting the "e-design" congress on education envision for Europe's new environment and economy.The event will take place on November 6-7, 2009, at Culturgest, in Lisbon.


Taipei, Taiwan (Chinese Taipei) - The Call for Entries for the 2009 Taiwan International Graphic Design Award is open until 31 August 2009. Organised by the China Productivity Center, with the support of Icograda's professional members in Taiwan (Chinese Taipei), the Award has been supported by the Department of Commercial Affairs of the Ministry of Economic Affairs since 2004. This year, the award scheme includes the usual Poster Design Award and introduces a new stream, the Corporate Identity (CI) Design Award, both endorsed by Icograda.The special theme for this year's edition of the award scheme is "Harmonious human/nature relationship".The international jury panel for the Poster Design Award includes:
Tsung-Hung Su︱Taiwan (Chinese Taipei) Art Director of Lemon Yellow Design Company, professor of the Department of Fine Arts, Chinese Culture University.
Jeff, Che-Fu Liao︱Taiwan (Chinese Taipei) Art Director of Feng Geh Image Design
Freeman Lau︱ Hong Kong SAR, Vice Chairman of the Board of Directors of the Hong Kong Design Centre, Partner of Kan & Lau Design Consultants, received the 2008 Ten Outstanding Young Persons Award.
Fons Hickmann︱Germany Co-founder of Fons Hickmann m23
Martin Woodtli︱Switzerland Lecturer in the Academy of Art in Bern and the Academy of Art and Design in Lucerne and winner of the “Swiss Design Award.”The panel of the CI Design Award jury is made up of:
Taddy Ho︱Taiwan (Chinese Taipei) Director of Operating Committee, BBDO Taiwan Advertising Co., Ltd, Associate professor of the Department of Fine Arts, National Taiwan Normal University.
Jianpin He︱Germany, Director of Hesign International.
Taky Satoh︱Japan, leader of "Taku Satoh Design Office" and winner of the Tokyo TDC Award in Tokyo and the ADC silver award in New York.
Vince Frost︱Australia, leader of "Frost Design."
Debbie Millman︱USA, president of Sterling Brands Entries will be judged on 28 September 2009. The Poster section prizes include a Grand Prize of USD $5000, two Gold Medals of USD $2000, two Silver Medals of USD $1000 and two Bronze Medals of USD $500. The CI section prizes includes two Gold Medals of USD $2000, two Silver Medals of USD $1000 and two Bronze Medals of USD $500, as well as an Icograda Excellence Award, JAGDA Excellence Award and two Local New Talents Awards Medals
For complete regulations and instructions on submitting work, visit the event website.

sexta-feira, 31 de julho de 2009

New to +DESIGN: ClearRX

CHALLENGE: To design a prescription distribution and communication system that improves consumer understanding and increased quality of care.
SOLUTION: Clearer prescriptionsWhen designer Deborah Adler learned that her grandmother had accidentally swallowed her husband's pills, she decided to base her School of Visual Arts M.F.A. thesis project around redesigning the outdated and dangerously incomprehensive pill bottles. When presented with the design proposal, American retailing company Target was keen to jump on board.Together they introduced ClearRx, an innovative prescription distribution and communication system that offers a family of smart, safe innovations in medication packaging and design, prescription and health information and patient communication.This first-of-its-kind system makes prescription health information easier to understand. ClearRx transforms the current prescription dispensing system, specifically with innovations in patient communications, such as an easier-to-read-and-use bottle design, and prescription and health information pamphlets.
FIND OUT MORE: Visit Icograda's +DESIGN website to read more and see other inspiring design solutions.


Design research in the twenty-first century has been a fundamental aspect of national and international design agendas, whether in terms of the flurry of activity evident in the early 2000s, including the establishment of the Korean and Hong Kong Design Centres in 2001, the Indian government's endorsement of the country's National Design Policy in 2007 or the publication of a proposed United States National Design Policy in 2009. In terms of the wider higher education research agenda there have also been a number of key national design research initiatives, as in the case of the University of Industrial Arts Helsinki (UIAH) contribution to the shaping of national design research policy exemplified by its role in the policy paper Design 2005! (2000). The design research landscape in the higher education sector in the UK is rather different for a number of reasons, although its national significance has been underlined in the recent national Research Assessment Exercise (RAE 2008, in which 70 universities and free-standing specialist institutions submitted their research achievements and ongoing strategies in art and design over a six-year period for peer review. 65 per cent of the University of Brighton's research in art and design was classified as either 'world leading' or 'internationally excellent', confirming Brighton and its Faculty of Arts and Architecture amongst the leading research centres in the UK for art and design, with Research Fortnight ranking the submission second nationally in terms of the volume and quality of research. (For a full picture of Brighton's ongoing research across design, the visual and performing arts and the humanities see

100 best posters 08 - Germany, Austria, Switzerland

An exhibition of 100 beste Plakate e.V., Berlin in cooperation with the Deutsche Plakat Museum and with the red dot design museum, Essen

From 28 August to 27 September 2009 the red dot design museum will present the exhibition “100 best posters 08 – Germany, Austria, Switzerland” and thus the results of the competition with the same name held by the association “100 beste Plakate e.V.”. The 100 winning posters, which were selected by a jury of six from the 1,521 submitted entries, present the most current trends of contemporary poster design from Germany, Austria, and Switzerland. The wide spectrum of designs with regards to styles, techniques and subjects, was staged in the unusual exhibition concept of an interdisciplinary study project of the University of Applied Sciences Potsdam under the direction of Nauka Kirschner and Prof. Hermann Weizenegger. The organiser is the Deutsche Plakat Museum (German poster museum) at the Folkwang Museum, Essen, in co-operation with the association “100 Beste Plakate e.V.”, Berlin. The exhibition opening will take place on 27 August 2009 at 6:00 pm at the red dot design museum on the Zollverein world cultural heritage site.

A poster is regarded as an effective, demonstrative, and immediate means of communication. With a stylised design language the exhibition thus uses the visual image of a demonstration. The posters are presented on so-called “lollipops”, which are placards typically seen at demonstrations, and the room installation brings across the vivid character in a dynamic way.

Members of the jury chaired by Bastian Abry and Dimitri Broquard, Zurich, which was in session on 26 and 27 February 2009, were Cordula Alessandri, Vienna, Prof. Georg Barber, Berlin, Dr. Anita Kühnel, Berlin, and Christian Lagé, Berlin.

Besides the presentation of the 100 best posters 08 in Berlin, the red dot design museum in Essen will be the second stop of the exhibition before it will be on show in Lucerne and Vienna at the end of the year.

Address:red dot design museumZeche ZollvereinGelsenkirchener Straße 18145309 Essen, Germany

Opening hours:Tuesday to Thursday: 11 am to 6 pmFriday to Sunday and public holidays: 11 am to 8 pm

Admission fees:8 euros per person; concessions 3 euros

For further information as well as images to download visit and