sexta-feira, 3 de dezembro de 2010

Graphic Intervention: 25 Years of International AIDS Awareness Posters

The rampant spread of the HIV/AIDS virus over the past 29 years has created the most significant global public health crisis in modern history.

Despite the complexity and scale of the epidemic, there is still a lack of worldwide strategies to lead AIDS education.

AIDS education in many countries is still shouldered, to a great extent, by government agencies and grassroots organizations led by community activists who are often motivated local citizens.

Ever since the AIDS epidemic struck, the responsibility of educating the world's public has gained dramatically in significance.

In many countries, the poster as a medium of information was unknown before the emergence and identification of the HIV virus.

With a disease involving sexuality and sexual behavior, and therefore social and moral issues deeply rooted in culture and tradition, messages to raise awareness and encourage preventative behavior have varied significantly to best serve the intended audience.

The poster has played a special role in promoting AIDS awareness and safe sex education across cultures-different aims, messages, visual metaphors, and strategies have strongly influenced the content and design of AIDS posters.

Graphic Intervention: 25 Years of International AIDS Awareness Posters 1985-2010 draws upon James Lapides' extensive archive of international AIDS Awareness posters along with posters generously donated to Massachusetts College of Art and Design.

A cohesive selection of 153 posters presents an insightful overview of diverse visual strategies employed by many different countries working within their own distinctive cultural perspective in response to the subject of AIDS as a public health emergency.

Applied Arts announces 2010 Design Awards winners

The design awards winners for the 2010 edition of Applied Arts Awards have been announced. Among the professionals from around the world selected in this competition is Rethink Communications for its design of the Design Currency:Icograda Design Week in Vancouver 2010 identity.

Applied Arts Awards programs are an invaluable opportunity for designers to promote their work to an audience of the best and brightest of our industry, as well as potential clients. With two decades of awards experience, the Applied Arts Awards are one of the industry's most prestigious recognitions of creative excellence.

Winners and their winning work receive extensive media exposure:
  • In the highly-anticipated annual Design & Advertising Awards issue, complete with full credits, publishing November 2010. This gorgeous reference is kept and read by the Applied Arts readership of 46,000.
  • On the very popular Design & Advertising Awards Winners gallery, which attracts more than 300,000 visitors annually.
  • At the well-attended Winners' Exhibit in Toronto, with an exclusive invitation-only opening reception for senior design and advertising creatives, as well as your fellow winners.
  • Lastly, all winners will receive a suitable-for-framing Applied Arts Winners Certificate, an enduring testament to your accomplishment.

Each entry is judged by an independent panel of highly regarded industry professionals and experts, based on creative merit, technical excellence and suitability for end use. Discussion is not permitted and judges cannot vote on their own work.

To see the winning designs, visit the Applied Arts website: