sexta-feira, 27 de fevereiro de 2009

Packaging a Sustainable Future

Packaging has become one of the hottest environmental issues in recent years.From being an apparently innocuous and functional part of a product, with nostalgic associations for many of us, it has been transformed into a controversial component of the marketing process -one which is increasingly required to justify its existence.We have all started to wonder if products have too much packaging so here are some brilliant examples of what manufacturers are doing about it.Resolving the vital role of packaging with its impact on our world is at the heart of this important new exhibition at London's Museum of Brands, Packaging and Advertising.Drawing on the museum's extensive collection, the exhibition explains the importance of packaging, how it has developed over the years, the serious challenges it now presents, and how manufacturers, retailers and designers are working together to adopt a more environmentally friendly approach.The exhibition includes innovative solutions from around the world to show what the future of packaging holds in store.

Sustainable Brands 09:

Sustainable Brands 09 presents its third annual, three-day conference with a comprehensive look at how sustainability strategy is continues to be the singular driver for company success within current economic, environmental and social shifts. Sustainability leaders and pioneers will discuss the way in which business, government and NGOs operate in the rapidly changing world as sustainability continues to be a driver for revenue growth and brand equity in the 21st Century.
Forward-looking business thinkers, brand strategists, designers, sustainability executives and communications experts at market-making companies including Aveda, Coca-Cola, Clorox, GE, HP, Johnson & Johnson, Nestle/Purina, Office Depot, PepsiCo, Proctor & Gamble, Seventh Generation, Toyota, Wal-Mart and others will be on hand for:- Inspiration, insight and challenge from change makers who are leading the way- Full tracks of "how to" dialogues led by those on the front lines on:- Changing Market Drivers & Successful Strategic Response- Breakthrough Business, Product, Packaging & Materials Re-design- Positioning & Communicating a Sustainable Brand in an Economically Strapped, Web 2.0 world- Supply Chain Solutions for Reduced Risks and Costs, and Positive Brand Impact- Strategies and skills in partnering for success, measuring sustainability, igniting inspiration in skeptics and more.

quinta-feira, 19 de fevereiro de 2009

'Look for Designers'

The Hong Kong Designers Association (HKDA), a Professional Member of Icograda, has recently launched the publication 'Look for Designers: Your Design Partners to Increasing Business Competitiveness'.

In light of the recent global shift to design as a high value-added production strategy, this book acts as a guide for Hong Kong businesses looking to hire designers to increase effectiveness. Incorporating the work and contact information of over 80 local design talents, this book is also a directory for companies to identify their suitable design partner.Hong Kong businesses have been facing certainchallenges in recent years. Low value-added production strategies are no longer enough for businesses to remain competitive. Historically, many high performing economies have shifted their focus to the creative industries in order to help create high value-added products and services locally and maintain their competitive edge.In order for Hong Kong to continue leading as an important high value-added economy in Asia, 'Look for Designers' remarks that it is essential for this country's economy to concentrate on design. To support Hong Kong's transformation, businesses must learn to use design services effectively, while designers must also learn to provide effective services to businesses.


terça-feira, 10 de fevereiro de 2009

International Poster and Graphic Design Festival of Chaumont

Chaumont (France) - Icograda is pleased to endorse the twentieth annual International Poster and Graphic Design Festival of Chaumont, from 16 May - 14 June 2009.

Each year, an increasing number of students, professionals and general public come to the Chaumont Festival to discover the best in contemporary French and international creations and to pay homage to a key figure in the history of graphic design.The Festival focuses on diversity of content, and presents the colorful reality of graphic design by comparing and contrasting works produced in various studios and workshops on an international scale.A highlight of the Festival will be the exhibition of 100-120 posters, selected from the International Poster Competition 2009. Designers, studios, institutions and companies from all over the world are invited to submit printed posters created within the past three years with cultural, social, political or commercial themes. The deadline for submission is 20 February 2009.


quarta-feira, 4 de fevereiro de 2009

Animator x Animation

Animador e animação resolvem entrar em guerra neste brilhante trabalho em Flash do designer Alan Becker.