Search Giant Keeps Its Spot Atop Millward Brown Rankings NEW YORK (AdAge.com)
Despite doing no visible consumer advertising, search giant Google repeats as this year's most powerful brand in the third installment of research firm Millward Brown's Brand Z in partnership with The Financial Times. The rankings are based on public financial data and Millward Brown's proprietary brand-equity database that looks at 10 years of data on consumer relationships with 50,000 brands.
More:http://adage.com/article?article_id=126541
Despite doing no visible consumer advertising, search giant Google repeats as this year's most powerful brand in the third installment of research firm Millward Brown's Brand Z in partnership with The Financial Times. The rankings are based on public financial data and Millward Brown's proprietary brand-equity database that looks at 10 years of data on consumer relationships with 50,000 brands.
More:http://adage.com/article?article_id=126541
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