segunda-feira, 21 de abril de 2008

Best Brand on Earth? Starts With a G ...

Search Giant Keeps Its Spot Atop Millward Brown Rankings NEW YORK (

Despite doing no visible consumer advertising, search giant Google repeats as this year's most powerful brand in the third installment of research firm Millward Brown's Brand Z in partnership with The Financial Times. The rankings are based on public financial data and Millward Brown's proprietary brand-equity database that looks at 10 years of data on consumer relationships with 50,000 brands.


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