Straight to Business: Icograda Design Week in Madrid will showcase the best examples of how communication design, effectively managed and integrated into a company’s strategy can result in an improved brand image, more efficient use of resources and positive economic results.
Straight to Business 2010 will be a meeting point for designers, government officials and company executives. The programme will cover advances, case studies and actual experiences about strategy and design, communication, brand and image management.
Straight to Business 2010 will be the opportunity to learn from international case studies fostering partnerships between design and business, and an exceptional networking opportunity for international companies and design professionals from Spain and across Europe.
Straight to Business 2010 will take place from 21-25 June, as a part of the programming for the Spanish Presidency of the European Union.
More: http://www.icogradadesignweekmadrid.es/en//
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