terça-feira, 21 de julho de 2009

ON THE MARK


By Hans Kleefeld
With thousands of new visual identities flooding the market all the time, is it possible to create anything that hasn't been done before? Yes, you can cut through the clutter. But start by understanding the history and rules of effective design. In this article, originally published in Applied Arts Magazine, Hans Kleefeld looks at the trends and shifts in visual identities over the past 50 years, and beyond.

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