CHALLENGE: To design a prescription distribution and communication system that improves consumer understanding and increased quality of care.
SOLUTION: Clearer prescriptionsWhen designer Deborah Adler learned that her grandmother had accidentally swallowed her husband's pills, she decided to base her School of Visual Arts M.F.A. thesis project around redesigning the outdated and dangerously incomprehensive pill bottles. When presented with the design proposal, American retailing company Target was keen to jump on board.Together they introduced ClearRx, an innovative prescription distribution and communication system that offers a family of smart, safe innovations in medication packaging and design, prescription and health information and patient communication.This first-of-its-kind system makes prescription health information easier to understand. ClearRx transforms the current prescription dispensing system, specifically with innovations in patient communications, such as an easier-to-read-and-use bottle design, and prescription and health information pamphlets.
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