quinta-feira, 3 de dezembro de 2009
Vancouver Police Department ERT Logomark and Campaign
Founded in 1987, the Vancouver Police Department's Emergency Response Team (ERT) is the police force's elite group of officers that deal with critical incidents and operations requiring specialised tactics and equipment. The current logo featured a dated firearm as the most dominant symbol, and sent the wrong message about who the ERT is as a team and what their role is in the Vancouver Police Department.
The new logo needed to be true to the values of the ERT, and forger a stronger connection to the logo's primary audience: ERT officers themselves, both past and present, as well as other members of the VPD. Its purpose is to stand as a "badge of honour" that directly connects them to their responsibilities, their vales and their beliefs."
See more: http://www.icograda.org/feature/galleria/galleria420.htm