quinta-feira, 26 de março de 2009

Designing Water's Future

Tasked with developing design solutions to address the global water crisis, design students worldwide rose to the challenge in force, dreaming up wildly different solutions ranging from print design to web applications, physical devices to data presentation tools, and print campaigns to environmental design.
More than 450 students at 115 universities from 27 countries participated in the INDEX: AIGA Aspen Design Challenge, "Designing Water's Future", drawing from their diverse and disparate backgrounds to help solve a truly global crisis."I was amazed by the proposals that came in. There was a wide range of thinking from communications to environmental design and product design. Most of all, I was inspired by the broad, systemic thinking and team collaboration the designers did to find good answers," said Brian Collins, creative chairman of Collins:, a New York-based design firm.

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