sexta-feira, 7 de novembro de 2008

Feature: On Designism


This October, the Art Directors Club (ADC) hosted the third edition of "Designism", an event exploring the role of creatives in social activism and responsibility to instigate change. Randy J. Hunt writes his review of the event's proceedings for Design 21 Social Design Network.

Designism 3.0 was the third installment of the annual event hosted by the Art Directors Club in New York City on 2 October 2008. The event series was conceived by Brian Collins, the brand-building mastermind formerly of Ogilvy BIG and now COLLINS, as a forum to highlight and address design for social action. It's worth noting that Collins was the architect behind the We Can Solve It brand for Al Gore's Alliance for Climate Protection.Last year's event caused a small tremor in the design community as Vanity Fair's Michael Wolff called into question the intentions and validity of many of the participating designers' claims. His perspective, at the same time brutal and refreshing, was that everyone uses design as a disruptive force (including advertisers), so the real way to be disruptive is to not design.

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