Kowloon Tong (Hong Kong) - Icograda Associate Member, Hong Kong Design Centre (HKDC), has announced an all-star line-up of speakers and programmes for Business of Design Week (BODW) 2008, Asia's leading design gathering on innovation, design and brand.
This year BODW has partnered with The Netherlands. Renowned Dutch design masters, including Marcel Wanders, Rem Koolhaas, Winy Maas, Irma Boom, Marlies Dekkers, Hella Jongerius, Mariette Hoitink and Renny Ramakers, will attend BODW between 8-13 December 2008 at the Hong Kong Convention and Exhibition Centre."As partners of the Business of Design Week 2008 in Hong Kong, we will contribute to further strengthening the position of Chinese and Dutch creative sectors in the world by establishing new international connections. Moreover, we will accentuate China and the Netherlands as attractive places of business for companies, as modern, innovative and creative countries.
Design is not just what it looks like and feels like. Design is how it works. This is how we look at it with Open Minds!" said Mr. Frank Heemskerk, Dutch Minister of Foreign Trade.