segunda-feira, 18 de janeiro de 2010

ABCing: Seeing the Alphabet Differently

Mark Batty Publisher announced a new kind of alphabet book, ABCing: Seeing the Alphabet Differently, a primer to seeing and understanding the visual world.

Not your average abecedary, ABCing is a crisp, stylish, colorful board book that will have a permanent home on the bookshelves and desks of creative minds, serving as an excellent point of entry for seasoned designers and students of all ages to learn how new perspectives can provide new meanings.

Author Colleen Ellis uses every letter of the Latin alphabet, pairing each one with design-inspired words like "dynamic," "imagination" and "scale" to create illustrations using only the negative shapes of a given letter.

The shapes are rotated and resized; they are not duplicated, mirrored or otherwise altered.

The shapes are then composed as a visual translation of the given word's meaning, resulting in visual and conceptual mixtures of philosophy, poetry and art.

"The intent is to spur new and alternative approaches to how viewers look at an image, shifting the focus from the subject - the letter - to the surrounding space," said Ellis.

"Using the fundamental principles of Gestalt theory, the book encourages the viewer to see and consider the 'white space' as much as they see and consider the letter within it.

It suggests how context can define or distort a subject, and that if one looks beyond a letter, or any form for that matter, one will find another story."


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