New York Festivals was the first to create an international competition recognizing the importance and marketing value of innovative media.When the New York Festivals' Innovative Advertising Awards, formerly known as the Interactive Awards were first established in 1992 the world was a different place and the potential of new technology as a marketing tool was still very much in its infancy.Some of the categories in this competition include: Advergames and Viral Advertising for products or services; Online Advertising, including integrated campaigns that include online elements; a wide selection of categories for Guerrilla Marketing and Alternative Media, such as ambient, event and mobile marketing, blogs, short message systems, and street teams; and CD-ROM applications.To be eligible for the 2008 competition, entries must have been produced or released between October 1, 2006 and November 26, 2007.
The deadline for entries is November 30, 2007.
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