10,000 delegates from advertising, marketing and media world attended the inaugural Cannes Design Lions awards ceremony - perhaps the largest, most high profile and most glamorous ever. Photo: Sudhir Sharma.
This week's Feature is a commentary on the Cannes Lions International Advertising Festival which concluded last week. Sudhir Sharma, Founder Director & Principal Designer at Elephant Strategy + Design and Chief Creative Mentor at “Brand Planet Elephant”, was the only Indian on the inaugural Cannes Design Lions Jury.
The concept of design in advertising is not new, perhaps owing to the fact that the earliest advertising campaigns were all by designers of all means. But the introduction of a Design Lion at the Cannes Lions International Advertising Festival is certainly a new development...